Amazon Prime Video にまもなく広告が入る（追加料金を支払わなければ）
September 22, 2023
要約
Amazon Prime Videoが広告を導入することを発表
Amazonは低価格の広告ベースのプランを導入するのではなく、既存のPrime Videoに広告を追加
広告を完全に取り除くためには、月額2.99ドルの追加料金が必要
現在、Prime Videoは年間139ドルまたは月額14.99ドルのPrime会員権の一部として、または月額8.99ドルの単独のサブスクリプションとして利用できる
2024年初めに、米国、英国、ドイツ、カナダで広告が表示される予定
Amazonは伝統的なテレビ放送や他の広告ベースのストリーミングプランよりも少ない広告を表示すると約束
2024年後半には、フランス、イタリア、スペイン、メキシコ、オーストラリアなどの他の市場に広告が拡大される予定
Amazonは、Primeメンバーに対して広告が表示される数週間前に、広告なしのサブスクリプションの申し込み方法に関する詳細をメールで送信する予定
Netflixは「Basic with ads」という6.99ドル/月のプランを追加し、Disney+やMaxも過去数年で類似のプランを追加している
本文
Amazon Prime Video is the latest video-streaming service to embrace ads.
But unlike its rivals, Amazon is not introducing a lower-priced, ad-based tier. Instead, it's just adding commercials to the existing Prime Video and will charge you an extra $2.99 per month if you want to get rid of ads completely.
Currently, you can get Prime Video as part of a Prime membership, which is $139 per year or $14.99 per month, or as a standalone subscription at $8.99 per month.
Presumbly, that extra $2.99 would be added to the $8.99 plan. Amazon didn't address people who get Prime Video via an annual Prime subscription, except to say it's "not making changes in 2024 to the current price of Prime membership," so it's not clear if they'll have an option to ditch ads.
Why ads? Amazon offered up a familiar refrain: They will allow it to "continue investing in compelling content and keep increasing that investment over a long period of time."
Amazon paid an estimated $715 million for the first season of The Lord of the Rings: The Rings of Power, which debuted last year to mixed reviews. A second season is expected next year.
The ads will start appearing in early 2024 in the US, the UK, Germany, and Canada. The company is promising it’ll display fewer ads than traditional TV broadcasts and other ad-based streaming plans. Still, the news is bound to annoy Prime Video subscribers, who’ve long enjoyed an ad-free experience.
The company plans on expanding the ads to other markets later in 2024, including France, Italy, Spain, Mexico, and Australia.
“No action is required for Prime members,” the company added. Live event content such as sports will continue to include ads, Amazon says.
The company plans on emailing Prime members “several weeks” before the ads appear with details on how to sign up for the ad-free subscription.
This comes after Netflix added a "Basic with ads" tier for $6.99 per month, which has proven to be a popular choice among those begrudgingly signing up for a paid plan amid a password-sharing crackdown. Disney+ and Max have added similar plans in the last few years.
